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The movie unlike its name will be a love story a date flick about a film director, his assistant director and production designer. Karan has decided to have a character based on himself played by Samir Dattani. Samir plays a film director who makes mushy romantic films, family dramas and his two assistants played by Imran and Sonam. Imran Khan plays Samir’s assistant director who hates the idea of making love stories and that’s how the film got its title. 

Synopsis :

'I hate luv storys' is the maxim Jay lives by. But as an assistant director to Veer, the most famous romantic filmmaker of Indian Film Industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer on the film… Simran, with whom he shares the strangest first encounter!

Simran loves luv storys; So much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend, Raj, she lives a blissful, dreamy life; One that is rudely interrupted by Jay's cynicism.

The turmoil's of Jay and Simran's life, is ironically interweaved with the Luv Story that they are working on…. But will Jay and Simran ever find their own Luv Story – go find it out in a theatre near you on 2nd July???