Saawariya and Om Shanti Om ready for release - It will be a clash of Titans !

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Saawariya and Om Shanti Om creating a record by the sheer volume of advance bookings.
Clash of the Titans
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With both Om Shanti Om and Saawariya set for release this Friday, their respective marketing machineries are in full swing to bring in revenues and recover budgets, which are learnt to have crossed over Rs 35 crore each.

Sonam and Ranbir Kapoor 3 days before release of Saawariya

Deepika Padukone and Shah Rukh Khan just before the release of Om Shanti Om
Sonam Kapoor and Ranbir Kapoor at the police funtion three days before the release of Saawariya

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Sanjay Leela Bhansali

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Shahrukh Khan promoting Om Shanti Om
Sonam Kapoor the lead actress of Saawariya, directed by Sanjay Leela Bhansali
Shah Rukh Khan just before the release of Saawariya and Om Shanti Om

Om Shanti Om

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Saawariya Vs Om Shanti Om

Ranbir and Sonam Kapoor just before the release of Saawariya and Om Shanti Om
Sony Pictures is spending big to promote their first venture in India, since it has two star debutants. King Khan too is making sure that he is not lagging far behind. Most A grade films spend around a crore to publicize their film but this year's two Diwali releases have more than doubled the budget. This may well set the trend for the future they feel.
In regards to this, the stars and makers of both these films are seen almost competing with each other by participating in as many events related to their sponsoring companies and TV shows to ensure more visibility through the media. Both of them though not openly admitting it, want to ensure that their film gets a better opening and stands one up on another.

This Diwali, it’s the clash of the titans but both the films have already created a record of sorts by the sheer volume of advance bookings.

Om Shanti Om team promoting their movie in bollywood police funtion - three days before the release of Om Shanti Om

Produced by Shah Rukh Khan and distributed by Eros Multimedia Pvt Ltd, Om Shanti Om is already booked for the first weekend on 52 screens in Delhi. In single-screen halls like Golcha, Sheila, Delite, Diamond and Amba, collections from advance bookings range between Rs 1.3 lakh and Rs 3.5 lakh. Among multiplexes, Satyam Cineplex was the first to sign a deal with Eros. Till Tuesday evening, Satyam’s ticket sales from all its three multiplexes amounted to Rs 32 lakh.

Sonam Kapoor - before the release of Saawariya and Om Shanti Om

Saawariya, the first Hindi film that Sony Pictures Entertainment has produced, claims to elicit an equally good response. Vikramjit Roy of Sony Picture Entertainment told HT: “A grassroots marketing strategy was designed to promote Saawariya. Besides metropolises like Delhi, Mumbai and Bangalore, we have received an amazing response from lesser known cities like Sangri, Islampur and Beawar.”

Every year, the biggest films are reserved for the Friday closest to Diwali. But the response to this year’s two big releases has been the biggest.

Not just Delhi, even in Mumbai, Kolkata and Chennai, the first weekend shows are all sold out for both the films. Seems like a win-win situation for both. But in an unexpected move Bhansali is doing the premiere of the film two days in advance and if the film gets a positive response from the show Saawariya will march ahead of Om Shanti Om till the response for later comes after its premiere in London.

As for now all roads of Mumbai will lead on Wednesday evening to the premiere of Sony Pictures' first Hindi presentation Saawariya at the IMAX multiplex in Mumbai. The guest list reads like the who's- who of the film industry, from the whole Kapoor clan to the entire Bachchan parivar. They're all going to be there.

On Monday morning director Sanjay Leela Bhansali with his two protégés Ranbir and Sonam Kapoor paid Mr Bachchan a personal visit to invite him for the event. Says Sanjay Bhansali, "We've been trying to invite everyone personally. For me a premiere is as sacred as a daughter's wedding. The personal touch is absolutely imperative," said the exhausted director on Tuesday.

"I haven't been getting much sleep. Not because I'm nervous about the film. There's an anxiety, yes but only because I've attempted something entirely different this time, as I've tried to do each time. The anxiety this time is more about the responsibility that weighs on my shoulders. This is Sony Pictures' first Hindi venture. They need to prove themselves. And in some strange way, so do I every time I make a film my work is scrutinized closely."

The creative magician has never been more at peace. "I've never felt calmer about any of my work than Saawariya. There was an anxiety about Devdas because it was a very expensive film made under very trying circumstances. Black was a gamble because it was songless and serious in theme. With Saawariya I can say I've never had better producers, never created a film under calmer circumstances."

Practically everyone whom Sanjay has invited has agreed to be at the premiere on Wednesday evening. "Except Waheedaji, one of my favourites. I remember she was one of the first guests to arrive at my premiere of Black. Unfortunately she's in Bangalore and can't come. Otherwise everyone I love is going to be there."

We try and analyze the prospects of the two biggies.

OSO Plot
The film begins in 1970, with a junior artist, Omprakash Makhija (SRK) and his unspoken love for a top actress, Shantipriya (Deepika) who in turn loves the then reigning Bollywood big shot, Mukesh Mehra (Arjun Rampal). Om gets killed in a scuffle with Mehra but is re-incarnated as today's Bollywood star while Deepika plays the regular college-going girl. SRK is shown hallucinating about his past life (remember Karan Arjun…Prem?) It all leads to a musical climax ala Subhash Ghai's Karz.

Deepika Padukone and Arjun Ramphal with Manish

Saawariya Plot
Saawariya is about the lives of the two protagonists played by debutants Sonam Kapoor and Ranbir Kapoor waiting for the love of their life to come to them. It is based on Dostoyevsky’s short story White Nights, which revolves around the life of the narrator who spends four consecutive nights in the company of a girl. On the fourth night, the narrator does profess his love to the girl but her lover comes to her and forgetting about the narrator, she leaves with her lover. Apart from the two new faces characters, Rani Mukherji and Salman Khan play pivotal roles in the movie.

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Likely highlights
Om Shanti Om
SRK’s six-pack abs
Song featuring 31 stars
SRK’s chemistry with Deepika he has a habit of making it work with first timers opposite him – Rani in KKHH and Sushmita in Main Hoon Na.
Shreyas Talpade can be banked upon to deliver an impressive performance
Farah Khan’s direction: She proved with MHN that she is competent at delivering a masala flick

Possible weak links
Om Shanti Om

Arjun Rampal is yet to prove his credentials as an actor
Reports of it being a Karz remake might go against the film

Likely highlights
SAAWARIYA
The fresh pair of Ranbir and Sonam in lead romantic roles both comes from the know families of bollywood and with great fan fare.
Presence of Rani Mukherjee and Salman Khan not much is said about their roles in the film a kind of surprise element that will go as a plus point for the film.
With Sony films producing their first venture in India the scale at which the money is spend is unheard of. 
Last but not the least Sanjay Leela Bhansali the magician as a director of the film.

Possible weak links
SAAWARIYA

Bhansali’s known tendency of concentrating a bit too much on the intricacies which can get irritating at times
Too much expectation from the two newcomers.

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