A close associate of the actress confirms the news, saying, “She works strictly by the rule. Her contract said that she wouldn’t be a part of any promotional campaign.

Finally, she called up Firoze and sorted it out.” Nadiadwala wasn’t available for comments. This year Sherawat did four cameos, including Guru and Aap Ka Suroor.

Meanwhile the sizzling hot sexy siren of bollywood, is all set to perform on the famous classic song ‘ Pyar kiya to darna kya’ for her forthcoming film ‘ Maan Gaye Mughal-e- Azam.’ Though the song will be based on the famous ‘ Mughal-e- Azam’ number, it will have a completely different format to suit the current film, which is a comedy. How the sexy goddess who oozes oomph at every twist and turn, will manage to recreate the magic of the classic song will be interesting to be seen. The original song was pictureized on the sensuous and gorgeous Madhubala.

Seems Mallika-e- Alam is out to prove that she is no less than Anarkali in matters of performance and that she is already miles ahead of everyone in exposing on screen when we asked the original oomph queen if new girls on the block like Jiah Khan, Tanushree Dutta, Koena Mitra, and Celina Jaitley have outshone her in exposing on screen. The ex 'Mallika' told us about her new strategy.

Do you think that a lot of new girls in tinsel villa have left you behind in exposing on screen?
It's true that new girls have outshone me in exposing. I am surprised to see the kind of clothes they are wearing.

Are you desperate to compete with them?
Not at all I'll continue to be what I am today. I pioneered this trend of exposing at the beginning of my career. The new girls are now adopting it. There is no point in competing with them. My strength is not just my sexy body and slender legs, but my acting skills. I expose only if the story demands it.

Does that hint your shying away from sexy image?
No, I don't want to shed it because I know people like this image. It's because of my fans that I could establish myself as sex symbol and I am thankful to them for that. On the cost of disappointing them, I am playing few roles that will see me covered from top to bottom. But I promise that I'll come back soon with the roles which made a place for me in their hearts.

Your arrogance is as well known as your exposure. How far is it true?
I don't think I'm arrogant. I am bold and don't take anything to my heart. I am very frank, so people mistake it as arrogance.

You are inundated with some really good offers including your international project. Do you consider yourself lucky?
Yes, I think I am lucky. It depends how impressive you are in the eyes of the directors. I have always impressed them in one-way or the other. Some praise my eyes, some my voice and the others my vital statistics. Above all my acting talent plays a very decisive role in getting me a film.