The anomaly is that when Indian cinema in the 1960s to 1990s performed wonders at Cannes and at other major festivals, Indian film business was limited to the standard traditional markets. Today, when Indian films are being ignored at the very same festivals, Indian film business is thriving and using these very festivals as a valued base to expand their huge and ever growing business connections.
The media always talk about why Cannes and other top film festivals in recent years have kept rejecting Indian films in their prime selection. The important aspect here is that the Indian film industry is itself not one whit bothered about this impasse. The industry is making its presence felt at major festivals with more force than ever before.
No Indian film is contending in any competitive category at this year’s Cannes Film Festival, yet top stars like Aishwarya Rai, Abhishek Bachchan and Amitabh Bachchan ensured Bollywood presence at the prestigious event. It was the opening night of the festival and Amitabh Bachchan and Jaya Bachchan had also flown in the French resort town to accompany Ash and Abhi.
The red carpet was rolled out on May 14 for a host of celebrities from around the world. Aishwarya, who is a brand ambassador of French cosmetics giant L'Oreal (one of the main sponsors of the festival) posed for the photographers along with the ‘Desperate Housewives’ star, Eva Longoria Parker and French actress Rachida Brakni on the red carpet while hubby Abhishek Bachchan – who flew in from Miami – graciously stepped back to let the ladies flash their smiles for the shutterbugs. Ash's choice of attire has always created waves at Cannes. In 2003, the Armani-clad Ash was the first Indian actor to sit on the prestigious judges’ panel and the following year, decked in Chopard and a Neeta Lulla skimpy white dress, she made quite a few heads turn.
The Bachchans attended the screening of the opening film ‘Blindness’ by Brazilian director Fernando Meirelles. Big B describes the film as “an amazing story, but philosophical in nature.” More Bollywood presence was ensured by Preity Zinta who is at the festival as the ambassador of jewellery brand, Chopard. Preity looked stunning in a blue gown she wore for the Chopard and Feretti photo call on Wednesday. She will be at the festival for three days during which she will attend dinners and a picnic as well. This year’s Cannes would also hold a screening of Dev Anand’s film ‘Guide’ in its ‘Classics’ section.
‘You complete me’ said Tom Cruise to Renee Zelwegger in Hollywood blockbuster film ‘Jerry Mcguire’ making all the lovers of ‘romantic dramas’ weep! Bollywood’s first couple Abhi-Ash too seem to have been following Tom Cruise’s mantra of late to make their marriage a success!
On this rare occasssion when entire family is together, we questioned the couple as to which are the qualities that they’d like to gift each other in order to lead a happier life together, Abhishek said, “I think she’d like to gift me some virtues definitely since she is perfect but I don’t think I need to gift her anything.”
Ash too reciprocated Abhi’s affection by saying, “Neither do I feel the need to gift him any virtue! He is all I ever wanted to have and he makes me happy all the time! What else do you need?”
When the name’s Aishwarya Rai Bachchan, there’s more than what meets the eye. For those of you haven’t yet realized, after a year of honeymooning, embarking on pilgrimages, arriving hand-in-hand with beau at premiere nights and basking in the glory of her recent success ‘Jodhaa Akbar’, Aishwarya is set to take Bollywood by storm once more. India’s highest paid actress, Aishwarya is all geared up for her next big project ‘Sarkar Raj’.
Sequel to RGV’s ‘Sarkar’, this one’s releasing on June, 6 and will see the Bachchan trio back together once more after the brief ‘Kajra Re’ sequence which took the entire nation by storm. ‘Sarkar Raj’ will see Aishwarya doing what very few women have managed to do in Bollywood. After impressing her fans as a staunch Rajput princess, Ms. Bachchan is now set to wow them with her ‘corporate’ avatar. Aishwarya is sure to emerge as an equal rocker as hubby Abhishek and dad-in-law Amitabh if not outwit them!
Right now the first family is having some quality time at cannes and look happy together says Amitabh Bachchan "The family has not been together for long, so we are here to be together."
Well, we're sure the Bachchan's are going to have a 'Nice' time at Cannes, will cherish some wonderful moments. After all it’s all about loving your family right Big B!