Go to : Home Page

Aishwarya Rai Bachchan all set to rule bollywood in 2009!
Aishwarya will be seen with Hrithik Roshan and Akshay Kumar in her forthcoming films.

When most actress of her age have turned dotting wives and moms, the former beauty queen Aishwarya Rai Bachchan is experimenting in new and newer roles that are coming her way. She is still much in demand in Bollywood and her beauty still sets films on fire and ensures the success of the film.

Related Stories:
Aishwarya Rai Bachchan & Hrithik Roshan to sizzle  once again !
Aishwarya Rai Bachchan versus Katrina Kaif-Let The Battle Begin !
Abhishek Bachchan: "It’s difficult to portray straight man acting gay..."
Aishwarya Rai Bachchan jealous of Abhishek's New love!
Aishwarya Rai Bachchan honest confessions!

Her endorsing a product ensures producers that the company will get better response from consumers. With her father in law and husband she makes the biggest Bollywood brand in the country.
2009 is going to be a very busy year for Bachchan Bahu, she not only has Mani Ratnam's gruelling Ravan with husband Abhishek Bachchan to complete, she also begins work on Sanjay Leela Bhansali's next movie, with Hrithik Roshan, to be shot in Goa. But before that she goes into filmmaker Vipul Shah's next film with Akshay Kumar in the lead. Both Vipul and Akshay, who are co-producing the film, were very keen to get Aishwarya for what they describe as a genre-breaking drama.

Aishwarya has also signed up Excel Entertainment's untitled thriller to be directed by Abhinay Deo, who is currently busy shooting his directorial debut Delhi Belly. For the film, Aishwarya will once again team up with hubby Abhishek. Confirming the news, Ritesh Sidhwani of Excel Entertainment said: "It would be a very stylish thriller to be shot entirely in Greece, Thailand, Istanbul and London. "My director Abhinay Deo and I want a particular look for the film. We're trying to get the DOP (director of photography) of the new Nike international commercial. If not, there's Jason West who shot our 'Rock On!’ He can capture that subtle sleek look which the subject demands. We want the film's visual quality to be something never experienced by our audience." The film would be Aishwarya's second with Abhishek after Ravan.

Ash is excited about teaming up with hubby for but is reluctant to reveal much about Ravana "It’s a really exciting thought for me and Abhishek to be coming together again with Mani Ratnam. All I can say about the film is that it goes into a completely different theme from Guru. You can’t expect Mani sir to go into the same space twice. Working with him is an exciting thought for any actor. The way he connects to his actors is very clear in the films he makes. He creates magic on screen," confessed Ash.

Aishwarya considers Guru a very precious experience. "It has been a very precious experience on every level, and not just on a personal level. I’d say it was professionally very fulfilling." She added.

Insiders believe that ‘Raavana’ is likely to undergo some subtle changes in the script, as Mani has been upset with some revelations. Sources reveals that Mani is planning to remove all the parallel comparisons of Ramayana from the film, as he does not want any controversy regarding his film and its characters. The mythological names of the characters in the film might be changed to more contemporary names.

For instance, earlier Abhishek Bachchan’s character was tipped to be known as Raavana, Aishwarya’s character as Sita and Vikram’s character as Rama. But now all this will be changed to contemporary names, keeping in mind their characters.

It may be recalled that the film is an intense triangular drama involving the characters of Abhsihek playing a fugitive who kidnaps Aishwarya, Aishwarya playing a pristine wife of the righteous cop (played by Vikram).

Presently, Mani Rathnam is shooting for ‘Raavan’ with Abhishek, Aishwarya and others at Orcha near Jhansi. The place is devoted to Lord Rama and has a large number of temples in his name. Earlier Mani shoot the film in the jungles of Kerala, shooting in the thick forests was proving to be pretty dangerous. A leech bit Aishwarya on the first day of shoot there. "The jungle is full of leeches, snakes and other wild animals that director Mani Ratnam had to hire local snake catchers to deal with such problems," we are told. But Ash isn’t complaining as she known to be through professional, once she signs on dotted line she is completely dedicated to the project, one of Ash many qualities that wins for her big projects in bollywood.

Recently Bachchan Bahu does us all proud when she took a firm stand and refused to be the Indian face of a skin-lightening cream especially in a country, which is unjustly obsessed with fair skin.

After Aishwraya turned down the offer, the cosmetic company signed Sonam Kapoor to endorse the fairness cream. Sources reveals that the key factor behind Sonam Kapoor being the new face has got nothing to do with her age.

Revealing the real reason for Aishwarya Rai-Bachchan's refusal and Sonam Kapoor's subsequent approval, our source said, "It was the fairness cream that bothered Aishwarya. She said that she didn't want to promote a fairness cream especially in India where one's skin colour is such a big issue. She will never promote a product that discriminates on the basis of one's skin colour. Ours is a society where biases are so prevalent that she will do all she can to curb it."

"When Aishwarya Rai refused to relent, the cosmetic company was forced to get Sonam Kapoor into the picture. They need an Indian face for the promotion of the fairness cream and Sonam Kapoor was the next ideal choice," said our source.

When contacted, Aishwarya refused to comment, as she is contract-bound. Commenting on how Aishwarya has reacted to this, the source said, "Such stories seldom bother her. Aishwarya is primarily guided by her sense of ethics as far as advertising is concerned. She does not endorse products unless she believes in them. She was recently offered a fortune to replace Rani Mukherjee to endorse a popular mosquito repellent cream, but she turned down the offer."

Well this proves that Aishwarya is far ahead and above all her contemporises. Her genuine feelings for common man gives her special place in her fans heart all over the world. No wonder she truly deserves to be the brand ambassador of India. We wish the original blue-eyed beauty of bollwood a rocking career for many more years to come.

Are you looking for something else? Try new Google search :

SEE ALSO

Previews

Bollywood Film Previews Take a peep at forthcoming Bollywood previews - films which will soon be coming your way in local cinemas.

Bollywood's Latest

First Look 

Bollywood Movies First Look  gives you  the first information and stills of the film announced or going on the sets.

News Online

Bollywood news gives you all the gossip about the films and their stars, brought to you by our Bollywood film experts.

Trailers

Be the first to see Bollywood Movie Trailers which displays the promos and teasers of films as they get ready for release at your local cinema.

Film Vault

Visit our Film Vault if you want to get a low down on all Bollywood releases for the past year.

Archives

Archives of 'Bollywood News Online'.
 desipowerchat.com. All rights reserved